Anything but Regular

Our Singapore Army:
Proving that a career as an Army Regular is anything but.


When Gen Zs think of the Army, they think of Camo. Marching. Chiong Sua.
A career in the Army? Same. Expected. Limiting.
You’re even called a regular.

But the truth is, a career in the Army is more expansive, exciting and enriching than what people assume. With our campaign, we challenged these stereotypes and flipped the script on ‘regular’, showing them how a career in the Army is Anything But Regular.